To tackle the problem, we have highlighted 4 action areas:
• Algorithms used by social networks: machine learning algorithms are employed more and more frequently by companies like Google and Facebook. One of the most popular is the “echo chamber effect”, which aims to show contents that are tailored to interests and based on previously shown news.
• Fact checking and de-bunking: these two methods could help handle online rumors and unverified information as they are based on the continuous double check from more than one sources, providing context and background information.
• Editorial crowdfunding: crowdfunding journalism is journalism that is financially sourced by the collection of donations from the general public. This could be really useful in terms of understanding consumer’s needs using this bottom-up approach.
• The role of public funding: in a democratic society it is legitimate to wonder about what would be the role of Public Authority in terms of information and how public funding could be used without harm to freedom of expression.