marketing_challenge

Involve an audience of Millennials & Gen-Z and get inisght

Increase audience retention with engaging and fun activities

Lead generation and brand awareness among the new generations

Get insights and info on your audience's behaviors and needs

Get innovative business and marketing ideas from young innovators

Solutions

For corporate and PMI

For startup

Marketing Challenge

Connect with your audience through a dynamic tool to analyze their behaviors and needs.

Beta Testing Challenge

Find early adopters and innovators to test and validate your product and go to market strategy.

key features

National/international Reach

Reach over 300,000 under 30, 70 universities and 40 communities and associations.

Engagement

Extremely high compared to traditional activities

Targeting

Activities aimed specifically at the new generations.

Peer-to-peer

Horizontal Communication thanks to the word of mouth of our community

challenge

National/international Reach

Reach more than 70 universities and 40 communities and associations.

Engagement

Extremely high compared to traditional activities

Targeting

Activities aimed specifically at the new generations.

Peer-to-peer

Horizontal Communication thanks to the word of mouth of our community

challenge process

Defining the Challenge object, rules and rewards and preparing the platform. VGen supports the company in defining the objectives and key results. Each activity is customizable.

Estimated time: 2-3 weeks

Design and testing of the platform and preparation of media materials for Challenge promotion and distribution across community channels.

Estimated time: 2 weeks

The Challenge is launched on the platform. VGen distributes the activity among the community and supports participants with technical and conceptual issues.
During the period when the Challenge is online some extra activities like webinars, ambassador program and workshops can be organized.

Estimated time: 4-8 weeks

Once the Challenge is over, winners are selected and awarded. Each participant receives a certificate of participation.
Awards webinars may be held.

Estimated time: 2-3 weeks

Come attrarre e mantenere un pubblico giovane attraverso il marketing crowdsourcing.

You're in good company

Drink Delivery Challenge

• 150 participants
• 250.000 resulting reach
• 3.000 generated leads

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Discover Italy Challenge

• 200 participants
• 300.000 resulting reach
• 5.000 generated leads

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