TODUBA Virtual Internship

Sales expansion strategy

Deadline: 12 ottobre 2020

Discover

Discover TODUBA and the Business Consulting virtual internship

Experience

Practical experience to find your career path

Certification

Get a certification of completion for your CV

Share

Share your results on your CV and on Linkedin!

Discover TODUBA

TODUBA PASTOPAY was born from the need to quickly and effectively digitize the market of meal vouchers. It takes advantage of a proprietary digital wallet technology that makes it possible to immediately liquidate the value of the meal voucher and automate the processes of operations. It is also extremely versatile: a single APP to manage also other aspects of corporate welfare. TODUBA offers private individuals with a VAT number of meal vouchers with a nominal value of one cent cumulative, allowing the user to spend exactly the desired amount. It will be possible to bring at cost meal vouchers up to 2% of the turnover and keeping the receipt will no longer be a problem.

VIRTUAL INTERNSHIP

Welcome to the Team of Toduba, the Italian startup that has digitalized the meal voucher market!
This digital experience will allow you to:
• To deepen and know in a practical way the process of sales expansion;
• Make an analysis of competitors and market sentiment;
• Develop a sales expansion strategy.

To complete the Virtual Internship you need to complete the following business tasks.
Completed tasks should be included in a final presentation in PDF format.
After clicking participate you will have a folder with additional material and a template for the final presentation.

Task 0: Introduction to the internship

Read the support document "about TODUBA" that will give you a complete overview of the company.

Task 1: Market research and competitor analysis

Identify the main competitors of Toduba and insert them in a Cartesian plane by choosing two variables for their positioning in the graph.
It also performs a SWOT analysis.

Task 2: Market sentiment analysis

Follow the instructions in the template to create a survey and evaluate the perception of the service by end users.
Create a summary of the questions and answers obtained from the survey.

Task 3: Market Penetration strategy

Taking as a starting point the results of the previous Tasks, realize a strategy of Market Penetration of the Toduba service towards freelancers that includes:

- Creation of an extra service that can improve Toduba's offer for both users and restaurateurs/GDOs;
- Identification of potential business partners that may be useful to reach more users;
- Marketing Strategy: design of an activity (Online and/or Offline) that can increase the number of freelance users of Toduba.

Training material: Link1 | Link2

Need help?

Certification

Once uploaded, your paper will be evaluated by the TODUBA Team

Each candidate will receive a score from 1 to 30, each candidate with a score greater than 20 will receive the Certificate of completion of the Virtual Internship.