{"id":21169,"date":"2021-05-20T18:40:52","date_gmt":"2021-05-20T16:40:52","guid":{"rendered":"https:\/\/www.vgen.it\/?p=21169"},"modified":"2021-05-25T12:16:37","modified_gmt":"2021-05-25T10:16:37","slug":"vgen-talents-le-best-solver-della-startup-experience-challenge","status":"publish","type":"post","link":"https:\/\/www.vgen.it\/en\/vgen-talents-le-best-solver-della-startup-experience-challenge\/","title":{"rendered":"VGen Talents | The best solvers of the Startup Experience Challenge"},"content":{"rendered":"<p class=\"translation-block\">The <b>\"Startup Experience Challenge\"<\/b> launched by <b>Nutrirbene<\/b> closed on January 15, during which students and young innovators <em>challenged<\/em> each other and learned what it's like to work in a nascent startup. Participants challenged themselves in two areas: Marketing and Business Development. The winners were, respectively, <b>Alice Caito<\/b> and <b>Susanna Borsatti<\/b>.<\/p>\n<p class=\"translation-block\"><b>Nutrirbene<\/b> is a platform born from the desire to offer <b>food products with a high nutritional profile<\/b> selected through a Scientific Protocol on \"Cognitive Nutrition\", which highlights products from a totally Italian supply chain and whose purchase helps to support Italian companies during the post-COVID economic crisis. Nutrirbene therefore offers a service of <b>prevention<\/b>, searching, through the use of artificial intelligence, among the selected products, for foods that are not harmful for the most common pathologies, and of <b>selection<\/b>, which takes place on the basis of the nutritional parameters of quality foods, produced by totally Italian supply chains. All this in an <b>innovative<\/b> way, sharing information and organizing events to spread the Knowledge Based Nutrition.<\/p>\n<p class=\"translation-block\">The \"<b>Startup Experience Challenge<\/b>\" therefore aimed to challenge students and young innovators to devise a marketing or business development strategy.<\/p>\n<p class=\"translation-block\"><b>Alice Caito<\/b>, carrying out the analysis of the target audience, identified as users of the platform users aged between 25 and 54 years and noted that 72% of them use only mobile devices, so she developed a marketing strategy suggesting to create an app for smartphones, thus facilitating the use of the platform for users. Alice then thought about a communication strategy for different channels (Facebook, Instagram, Linkedin, Google ADS, Blogs and events) and a launch campaign with conversational tones, able to convey the values of the brand.<\/p>\n<blockquote><p class=\"translation-block\"><em>\"<b>Always get myself in the game<\/b>. That's my mood in life. I love challenges, trying new experiences and getting to know different contexts. With its challenges, VGen constantly gives me new stimuli to grow professionally and otherwise. I immediately found the Nutrirbene challenge interesting because it touches on topics that are dear to me: a healthy lifestyle, the quality of products made in Italy and particular attention to the treatment of diseases through food. I can't wait to face the next challenge!\"<\/em><\/p><\/blockquote>\n<p class=\"translation-block\"><b>Susanna Borsatti<\/b> presented a detailed analysis of the market and of Nutrirbene's competitors; she elaborated a strategy of supplier acquisition based on a series of advantages for the latter, including visibility, enhancement of their product, increase in sales and access to a wider market and a strategy to acquire 200 customers in 3 months that includes offers, consultancy, online events, collaborations with food bloggers and influencers, immersive videos and viral posts. He also presented a new line of business, proposing as a new product organic food for animals, and new services such as a wearable tool for health monitoring, the use of a system memory for calculating the impact of transport and a food delivery service in cities.<\/p>\n<blockquote><p><span style=\"font-family: ubuntu;\"><em><em>\"It was a unique experience, formative personally and professionally. It allowed me to leverage the knowledge I learned in college and put it to work in solving a real-world case study related to an area of great interest to me, entrepreneurship.\"<\/em><\/em><\/span><\/p><\/blockquote>\n<p class=\"translation-block\">We <b>congratulate<\/b> Alice and Susanna for their winning solutions and we would like to thank all the students and young talents who put themselves on the line by participating in the Challenge.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"translation-block\"><span style=\"font-size: 12pt;font-family: ubuntu\">Want to get involved yourself? Participate in our <a href=\"https:\/\/www.vgen.it\/en\/challenge\/\" target=\"_self\">challenges<\/a>!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>For the VGen Talents column, we introduce you to the winners of Nutrirbene's Startup Experience Challenge, Alice and Susanna.<\/p>","protected":false},"author":217,"featured_media":29055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2790,2628],"tags":[],"class_list":["post-21169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-interviste"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VGen Talents | Le best solver della Startup Experience Challenge - VGen<\/title>\n<meta name=\"description\" content=\"Per la rubrica VGen Talents, vi presentiamo le vincitrici della Startup Experience Challenge di Nutrirbene, Alice e Susanna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vgen.it\/en\/vgen-talents-le-best-solver-della-startup-experience-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VGen Talents | Le best solver della Startup Experience Challenge - VGen\" \/>\n<meta property=\"og:description\" content=\"Per la rubrica VGen Talents, vi presentiamo le vincitrici della Startup Experience Challenge di Nutrirbene, Alice e Susanna.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vgen.it\/en\/vgen-talents-le-best-solver-della-startup-experience-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"VGen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/v0gen\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-20T16:40:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-25T10:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vgen.it\/wp-content\/uploads\/2021\/05\/copertina-articolo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1277\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vgen.it\\\/it\\\/vgen-talents-le-best-solver-della-startup-experience-challenge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vgen.it\\\/it\\\/vgen-talents-le-best-solver-della-startup-experience-challenge\\\/\"},\"author\":{\"name\":\"redazione\",\"@id\":\"https:\\\/\\\/www.vgen.it\\\/it\\\/#\\\/schema\\\/person\\\/ba208cb15096c7553ed2dbd67775d1e1\"},\"headline\":\"VGen Talents | Le best solver della Startup Experience Challenge\",\"datePublished\":\"2021-05-20T16:40:52+00:00\",\"dateModified\":\"2021-05-25T10:16:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vgen.it\\\/it\\\/vgen-talents-le-best-solver-della-startup-experience-challenge\\\/\"},\"wordCount\":594,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vgen.it\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vgen.it\\\/it\\\/vgen-talents-le-best-solver-della-startup-experience-challenge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vgen.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/copertina-articolo.png\",\"articleSection\":[\"Blog\",\"Interviste\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.vgen.it\\\/it\\\/vgen-talents-le-best-solver-della-startup-experience-challenge\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vgen.it\\\/it\\\/vgen-talents-le-best-solver-della-startup-experience-challenge\\\/\",\"url\":\"https:\\\/\\\/www.vgen.it\\\/it\\\/vgen-talents-le-best-solver-della-startup-experience-challenge\\\/\",\"name\":\"VGen Talents | Le best solver della Startup Experience Challenge - 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