{"id":21169,"date":"2021-05-20T18:40:52","date_gmt":"2021-05-20T16:40:52","guid":{"rendered":"https:\/\/www.vgen.it\/?p=21169"},"modified":"2021-05-25T12:16:37","modified_gmt":"2021-05-25T10:16:37","slug":"vgen-talents-le-best-solver-della-startup-experience-challenge","status":"publish","type":"post","link":"https:\/\/www.vgen.it\/it\/vgen-talents-le-best-solver-della-startup-experience-challenge\/","title":{"rendered":"VGen Talents | Le best solver della Startup Experience Challenge"},"content":{"rendered":"<p><span style=\"font-family: ubuntu;\">Il 15 Gennaio si \u00e8 chiusa la <strong>\u201cStartup Experience Challenge\u201d <\/strong>lanciata da<strong> Nutrirbene, <\/strong>durante la quale studenti e giovani innovatori si sono <em>sfidati<\/em> ed hanno imparato cosa vuol dire lavorare in una startup nascente. I partecipanti si sono sfidati in due ambiti: Marketing e Business Development. Le\u00a0vincitrici sono state, rispettivamente, <strong>Alice Caito<\/strong> e <strong>Susanna Borsatti.<\/strong><\/span><\/p>\n<p><span style=\"font-family: ubuntu;\"><strong>Nutrirbene<\/strong> \u00e8 una piattaforma nata dal desiderio di proporre <strong>prodotti alimentari di alto profilo<\/strong> nutrizionale selezionati tramite un Protocollo Scientifico sulla \u201cAlimentazione Conoscitiva\u201d, che mette in risalto i prodotti di filiera totalmente italiana ed il cui acquisto contribuisce a sostenere le imprese italiane nel periodo di crisi economica post-COVID. Nutrirbene offre quindi un servizio di <strong>prevenzione<\/strong>, ricercando, tramite l\u2019utilizzo un\u2019intelligenza artificiale, tra i prodotti selezionati gli alimenti non dannosi per le patologie pi\u00f9 comuni, e di <strong>selezione, <\/strong>che avviene in base ai parametri nutrizionali di alimenti di qualit\u00e0, prodotti da filiere totalmente italiane. Il tutto in maniera <strong>innovativa, <\/strong>condividendo informazioni ed organizzando eventi per diffondere l\u2019Alimentazione Conoscitiva.<\/span><\/p>\n<p><span style=\"font-family: ubuntu;\">La \u201c<strong>Startup Experience Challenge<\/strong>\u201d si proponeva dunque di sfidare studenti e giovani innovatori a ideare una strategia di marketing o di business development.<\/span><\/p>\n<p><span style=\"font-family: ubuntu;\"><strong>Alice Caito<\/strong>, svolgendo l&#8217;analisi della target audience, ha identificato come utilizzatori della piattaforma utenti di et\u00e0 compresa tra i 25 e 54 anni ed ha notato che il 72% di loro utilizza solo dispositivi mobili, perci\u00f2 ha elaborato una strategia di marketing suggerendo di creare un\u2019app per smartphone, facilitando cos\u00ec l&#8217;utilizzo della piattaforma per gli utenti. Alice ha poi pensato ad una strategia di comunicazione per diversi canali (Facebook, Instagram, Linkedin, Google ADS, Blog ed eventi) e ad una campagna di lancio dai toni colloquiali, capaci di trasmettere i valori del brand.<\/span><\/p>\n<blockquote><p><span style=\"font-family: ubuntu;\"><em>&#8220;<strong>Mettermi<\/strong><strong> in gioco sempre<\/strong>.\u00a0\u00c8 questo il mio mood di vita. Amo le sfide, cimentarmi in nuove esperienze e conoscere contesti differenti. VGen con le sue challenge mi d\u00e0 continuamente nuovi stimoli per crescere a livello professionale e non. Ho trovato fin da subito interessante la challenge Nutrirbene poich\u00e8 tocca degli argomenti a me cari: uno stile di vita sano, la qualit\u00e0 dei prodotti made in Italy e una particolare attenzione verso la cura delle patologie attraverso l&#8217;alimentazione.\u00a0Non vedo l&#8217;ora di affrontare la prossima sfida!&#8221;\u00a0<\/em><\/span><\/p><\/blockquote>\n<p><span style=\"font-family: ubuntu;\"><strong>Susanna Borsatti\u00a0<\/strong>ha presentato una dettagliata analisi di mercato e dei competitor di Nutrirbene; ha elaborato una strategia di acquisizione fornitori basata su una serie di vantaggi per quest\u2019ultimi, tra i quali visibilit\u00e0, valorizzazione del proprio prodotto, incremento delle vendite ed accesso ad un mercato pi\u00f9 ampi ed una strategia per acquisire 200 clienti in 3 mesi che prevede offerte, consulenza, eventi online, collaborazioni con food blogger ed influencer, video immersivi e post virali. Ha inoltre presentato una nuova linea di business, proponendo come nuovo prodotto cibo bio per gli animali, e nuovi servizi come uno strumento wearable per il controllo della salute, l\u2019utilizzo di una memoria di sistema per il calcolo dell\u2019impatto di trasporto ed un servizio di food delivery nelle citt\u00e0.<\/span><\/p>\n<blockquote><p><span style=\"font-family: ubuntu;\"><em>\u201c\u00c8 stata un\u2019esperienza unica nel suo genere, formativa dal punto di vista personale e professionale. Mi ha permesso di sfruttare le conoscenze apprese all\u2019universit\u00e0 e metterle in gioco nella risoluzione di un caso studio reale legato ad un settore di mio grande interesse, quello dell\u2019imprenditoria.\u201d<\/em><\/span><\/p><\/blockquote>\n<p><span style=\"font-family: ubuntu;\">Facciamo i <strong>complimenti<\/strong> ad Alice e Susanna per le loro soluzioni vincenti e ci teniamo a ringraziare tutti gli studenti e giovani talenti che si sono messi in gioco partecipando alla Challenge.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; font-family: ubuntu;\">Vuoi metterti in gioco anche tu? Partecipa alle nostre <a href=\"https:\/\/www.vgen.it\/challenge\/\">challenge<\/a>!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per la rubrica VGen Talents, vi presentiamo le vincitrici della Startup Experience Challenge di Nutrirbene, Alice e Susanna.<\/p>\n","protected":false},"author":217,"featured_media":29055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2790,2628],"tags":[],"class_list":["post-21169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-interviste"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VGen Talents | Le best solver della Startup Experience Challenge - VGen<\/title>\n<meta name=\"description\" content=\"Per la rubrica VGen Talents, vi presentiamo le vincitrici della Startup Experience Challenge di Nutrirbene, Alice e Susanna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vgen.it\/it\/vgen-talents-le-best-solver-della-startup-experience-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VGen Talents | Le best solver della Startup Experience Challenge - 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